I sat down with my ID colleagues here at CTL, Owen Guthrie and Dan LaSota, who had just come back from South by Southwest where they’d delivered a workshop on badging and gamification. In this, Part 1, they talk about SXSW as a “game’ where the object is to avoid missing out and get the most that they can out of the experience, and also talk about their own workshop that they delivered there. They really are some of our brightest minds here at CTL, and certainly should be considered our resident experts on badging and gamification, and it was a delight talking to them.

Oh, and here are those North Korean Generals we mentioned. Badging does eventually become meaningless: